Vietnam plans to turn the Central Highlands town of Buon Ma Thuot into the "coffee capital" of the world as part of efforts to make Vietnamese coffee better known in the world market.
The plan for a coffee capital was proposed by Trung Nguyen Group, one of the leading coffee exporters in Vietnam, and was supported by many experts and government officials.
Buon Ma Thuot Town in Dak Lak Province is the largest coffee growing region in Vietnam.
Trung Nguyen's plan envisions development of the town into a tourist destination where visitors can learn more about coffee cultivation and the culture of drinking coffee.
The plan also focuses on promoting the town's coffee products to the world.
Coffee is one of Vietnam's top exports, generating more than US$1 billion this year.