“On track to accomplish a proud 20th anniversary,” general director says
Mercedes-Benz announced its best first-half ever in Vietnam with 1,522 cars delivered to customers in the first six months of 2015, posting a year-on-year increase of 37.6 percent.
The growth momentum came mostly from the new C-Class and the S-Class, according to a company press release.
The C-Class is the brand’s best-selling model in Vietnam in the first six months.
With 570 cars delivered, the C-Class is the brand’s best-selling model in Vietnam in the first six months and took an 86 percent share of its competitive segment.
The S-Class reinforced its large-size saloon leading position with 233 S-Classes sold during the same period, counting for 89 percent share of its premier league.
The significant growth pushed the Mercedes-Benz’s market share in the premium segment from to 72 percent from 54 percent, according to the release.
“We achieved the best first quarter and now the best first-half ever in 2015. We are on track to accomplish a proud 20th anniversary,” Michael Behrens, General Director of Mercedes-Benz Vietnam.
Established in 1995, MBV is the only premium auto brand to assemble vehicles in Vietnam.
Success over whole line-up
“We can show positive sales figures across the whole line-up,” Dirk Adelmann, Sales & Marketing Director of Mercedes-Benz Vietnam, said.
Besides the C-Class and S-Class, in the first half MBV received orders for more than 50 ultra-luxury Mercedes-Maybach.
The E-Class continues to be the market leader in the medium-size saloon segment with 64 percent share and 259 vehicles delivered in the first two quarters.
The company’s compacts including the A-Class, the CLA and the GLA also contributed to the success story of MBV, with 300 orders recorded.
At the moment, 80 percent of all 5-Star hotels & resorts using premium chauffeured vehicles are accompanied by the “three-pointed Star” emblem.
The GL is still the best-selling car in the SUB segment with 60 vehicles sold.
In the first-half of 2015, MBV handed-over more than 20 premium chauffeur cars to its hotel partners in Vietnam.
Globally, Mercedes-Benz is the fastest-growing premium brand with a growth of 14,7 percent during the same period. With 169,616 cars sold in June, the brand raised its YTD sales level to 898,425 vehicles.
New sales records were set for the first half in USA, Great Britain, Portugal, China, Japan, South Korea, and Australia.
Besides its home market Germany, Mercedes-Benz also became the leader of premium segment in Japan, Hongkong, Malaysia and Australia.