Beauty Week seeks to expand Japanese foothold in Vietnam cosmetics market

By Kim, Thanh Nien News

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Local customers at the Japan Beauty Week held in AEON Mall Tan Phu, HCMC Local customers at the Japan Beauty Week held in AEON Mall Tan Phu, HCMC
The Japan Beauty Week 2015 in Ho Chi Minh City from January 22-25 aims to promote leading Japanese cosmetic brands with new technologies to locals.
The event, supported by the Consulate General of Japan in HCMC, the Ministry of Economy, Trade and Industry of Japan (METI) and Japan Cosmetic Industry Association (JCIA), featured some Japanese prestigious brands such as Kate, Kosé, Kanebo, Astalift, Menard, Canmake and Sho-bi.
Held for the first time in Vietnam, the event includes a seminar at the Consulate and the two-day cosmetics fair at AEON Mall located in Tan Phu District.
At the seminar on January 22, key speakers revealed some “secrets” recognized as the key players in the world-renowned prestige of Japan’s beauty and cosmetic industry, which earns multiple awards by International Federation of Societies of Cosmetic Chemists (IFSCC).
Faced with competition from American, French and Korean products in Vietnam, Japanese cosmetic industry still finds its way with its cosmetic inventions and advancements, they said.
Speaking at the meeting, representatives of cosmetics firms also expressed their ambition to expand in Vietnam this year.
Katy Nguyen, marketing manager of Canmake Tokyo in Vietnam, said that the brand sets its target to build a chain of 20 shops along the country in 2015. Meanwhile, Fujifilm Corporation’s Astalift skincare brand aims to increasingly strengthen its position in Vietnam luxury cosmetics market.

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