Baskin-Robbins reenters Vietnam with three shops in HCMC

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Global ice cream chain Baskin-Robbins has signed a master franchise agreement with Blue Star Food Corporation, a Vietnamese food manufacturing company, to develop the brand in the Southeast Asian country.

The first three ice cream stores opened last week, all in Ho Chi Minh City.

With the opening in Vietnam, the world's largest chain of ice cream shops now has over 6,600 outlets in nearly 50 countries, the US-based company said in a statement.

"We are delighted to be opening shops in Vietnam with Blue Star Food Corporation, an eminently qualified and respected food manufacturing company with strong community ties," said Nigel Travis, CEO of Dunkin' Brands, which owns the ice cream chain as well as Dunkin' Donuts.

"We look forward to supporting them as they bring Baskin-Robbins ice cream and frozen desserts to customers throughout Vietnam," he said.

Baskin-Robbins said it will adapt its menu to the Vietnamese palate, offering traditional Southeast Asian flavors alongside its traditional American favorites.

The first three shops are located at 424A Nguyen Thi Minh Khai Street in District 3 and 1 Truong Dinh Street and B55 Nguyen Trai Street in District 1.

According to thesaigontimes news website, Baskin-Robbins ice cream was first imported into Vietnam in 1994. However, at import tarriffs of up to 70 percent, the business was not profitable.

Now that tax rates have been cut to only 25 percent, new Baskin-Robbins stores in Vietnam will have the lowest prices in Southeast Asia, the news website said, citing Blue Star Food Corporation.

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