A customer checks out an iPhone at a store in Ho Chi Minh City. Photo credit: ZingP
Apple has expanded its network of authorized resellers in Vietnam in an attempt to strengthen its presence in one of the fastest growing markets in the world.
FPT Shop, a digital store chain owned by local IT giant FPT, and top mobile retailer The Gioi Di Dong (Mobile World) will be able import directly from Apple, local media reported on Tuesday.
The two chains boast a total of 670 stores around the country.
An unnamed retail expert was quoted as saying in news website Zing.vn that the giant's latest move will benefit consumers. They will be able to buy new Apple products soon after they are released, instead of waiting for nearly two months.
Moreover, since the retailers import products directly, their costs will could be lower and they can invest more in customer services, the expert added.
Last April Vietnamese huge interest in Apple products grabbed international headlines, when the giant released its financial report for the fiscal first half of the year, naming Vietnam its fastest growing market.
Apple's sales here tripled, or five times faster than its sales growth in India, while iPhone sales in the country doubled quarterly.
Market research company IDC Vietnam reported in June that iPhones accounted for less than 10.4 percent of smartphone sales in the first quarter, ranking fourth in Vietnam in terms of units. The phones accounted for 24.4 percent of the whole market's value, just behind Samsung's handsets.
In the tablet market, Apple owned the second largest market share, 16.6 percent, also after Samsung, but by value, it led with 37.6 percent.
Vietnam's smartphone sales hit more than 3.1 million units in the quarter, up 59 percent year-on-year.
F.Studio, another retail chain by FPT, is currently the sole premium authorized reseller of Apple in Vietnam with seven stores.
FPT Trading, an arm of FPT, also imports Apple products, but it does not have retail outlets.
Local carriers Viettel and Vinaphone also sell various iPhone versions.