Employer branding solutions firm Anphabe has launched the survey “Vietnam’s 100 best places to work” that is expected to help companies effectively measure and improve employer brand’s attractiveness.
Results of the survey, which is conducted in partner with international research agency Nielsen, will be announced in 2015.
According to Anphabe, this year survey applies advanced methodology to measure employer brand’s attractiveness based on AIDA model (Awareness, Interest, Desire and Action).
The model is based on target talents know/hear about company as an employer, may consider to work for company in the future, perceive company as ideal workplace, and are willing to apply for relevant openings at company.
The survey will also study employer brand love diagnostic rated by employees of each attending company.
“The perception gap between internal employees and external talents will help company understand its employer brand from multi perspectives, hence having more realistic improvement steps,” according to Anphabe.
Anphabe and Nielsen are also expected to share a special report on Talent Segmentation, the first specialized research about typical Vietnam talent archetype (common traits, career motivation/ expectation/ priority).
Thanh Nguyen, Founder & CEO of Anphabe said the key for success in human resource strategy is not recruiting the best talents but the most suitable ones.
“The specialized research on Vietnam talent segmentation will effectively support companies in evaluating talent market and planning employer branding strategy customized for each talent segment to best attract, motivate and retain them,” she said.