ad:tech Singapore continues to drive Asia's digital development

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ad:tech Singapore 2012, a regional digital marketing conference and exhibition taking place this week, is providing industry players a valueable platform to exchange their veiws on interactive marketing.

The event, held June 13 and 14 at the Suntec International Convention Exhibition Center, is themed "Driving Asia's Digital Development", focusing on how businesses can "engage and interact with consumers in a meaningful manner," according to organizers at ad:tech Singapore.

The event will bring attendees "the chance to walk away with actionable insights that can be applied to the day-to-day life of a digital marketer," according to organizers.

"As more brands shift their advertising budget towards digital platforms, it is imperative that the interactive marketing community shares experiences and ad:tech Singapore provides the right platform for exchanging best practices," said Paul Beckley, vice president of ad:tech Singapore.

"We are confident ad:tech Singapore 2012 will serve as a benchmark event for the digital community in Southeast Asia," he said.

The two-day conference will feature seven keynote presentations and 36 breakout sessions. Track topic highlights include:

"¢    Fundamentals of Digital Marketing Workshops
"¢    Digital Trends, Tools & Technologies
"¢    Digital Adoption and Execution Trends of Emerging Markets
"¢    The Publisher's View on Digital
"¢    Forecast of the Digital Age
"¢    The Monopoly of Digitally Integrated Platforms

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