European hotel management firm Accor announced Wednesday its latest plan to develop eight economy hotels in Vietnam with help from the local firm Ben Thanh Group.
The hotels under the "Ibis" brand will be built in busy cities and provinces like Hanoi, Ho Chi Minh City, Da Nang and Binh Duong Province. The first economy hotel is slated to open in 2012, according to the management firm.
Nguyen Quang Tien, CEO of the group, said they are seeking to attract the large number of mid-range tourists and visitors, as well as the nation's domestic travelers.
Tien said about five million international and 22 million local tourists travelled throughout the country this year, suggesting future opportunities in the coming years.
Accor operates 11 hotels under the Sofitel, MGallery, Novotel and Mercure brands in Vietnam while Ben Thanh Group developed Renaissance and Norfolk Mansion hotels as well as the Sommerset Chancellor Court office building.