A consumer finance provider that has more to offer

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After launching its service in 2007, within just two years the company had 50,000 customers. Remarkably, in July 2015, Prudential Finance served its 250,000th customer through its extensive network which include the head office in HCMC, a branch in Hanoi, five transaction offices, a state-of-the-art call center in HCMC, and other product introduction channels nationwide. Moreover, by disbursing VND13 trillion in cash to customers’ bank accounts in the form of loans, the company has contributed greatly to increasing the penetration of banking services in the community.
Expanding the market
In other words, Prudential Finance has focused on a business expansion strategy to ensure sustainable development in Vietnam so as to best serve customers. Thus, the recent opening of the Da Nang City branch reaffirms the company’s constant effort to help improve the living quality of customers through diverse and smart financial solutions. Mr. Sanjay Chakrabarty, Prudential Finance’s CEO, said: “Da Nang is one of the markets in which we want to provide the best consumer finance services. We also want to accompany with people to help them improve living quality.”
 From left: Mr. Park Sung Hoo - Chairman of Board of Directors, Mr. Vo Minh, Director of the State Bank of Vietnam, Da Nang branch, Mr. Sanjay Chakrabarty, Prudential Finance’s Chief Executive Officer. By Hoang Nguyen
According to him, the Da Nang branch will apply Prudential Finance’s standardized credit management quality and crisis management model as per company’s general strategy to become the best, most transparent and reliable finance company in Vietnam. “With our nationwide business network, we believe that we have the capability to offer customers in Da Nang in particular diverse and smart financial solutions, enabling them to fulfill their dreams and improve their living standards,” said Mr. Chakrabarty.
The most reliable finance company
Discussing the potential of the market, Mr. Vo Minh, Director of the State Bank of Vietnam, Da Nang branch, said credit institutions in Da Nang, including banks and financial activities, are very active, providing customers with a wide range of quality, safe and affordable financial services.
 Mr. Vo Minh says SBV Danang will always support Prudential Finance’s Danang Branch for further development. By Minh Khoi
Delivering the key speech at the function, he said: “Since it started operating in 2007, Prudential Finance has grown to be one of the leading providers of unsecured retail consumer finance in Vietnam. The company has extended credit to over 250,000 customers. Prudential Finance currently serves an active base of 100,000 customers across 13 locations in Vietnam. Life-to-date, Prudential Finance has disbursed VND13 trillion of loans which have resulted in thousands of new bank accounts being opened, helping convert the “un-banked” population. We do hope Prudential Finance can endeavour to meet the legitimate aspirations of customers about a transparent and reliable finance company with reasonable interest rate”.
Through its many years of operations and development, Prudential Finance knows how to expand its business to best serve customers in the most effective and safest manner. Prudential Finance’s endeavour and commitment to become a leading consumer finance company in Vietnam has been acknowledged by the multiple awards bestowed on it, including “The 2015 Best Finance Company Voted By Consumers” award from the Vietnam Banks Association and International Data Group Vietnam, the 2014 “Excellent Performance” Award from the Governor of the State Bank of Vietnam, the CIC Award in 2011 and 2013, the Golden Dragon Awards from 2009 to 2012 and many others.
In addition, according to the 2015 Vietnam Consumer Finance Market report by Stoxplus, Prudential Finance has won the highest satisfaction results from customers for its interest rates, quick appraisal, quick disbursement, friendly staff and flexible loan schedule.
The trustworthy companion for the community
Prudential Finance looks to become not only a reliable financial service provider in the eye of consumers but a trustworthy companion for the community. Coming to Da Nang with the mission to help improve the living quality of customers through diverse and smart financial solutions, the company also looks to opportunities to support the local community. That’s why the company had meetings with the Da Nang Association for Promoting Education and the city’s Thanh Khe District Association for Promoting Education to discuss possible activities. The hand-over of 50 bicycles to disadvantaged but studious students in Thanh Khe District was truly what Prudential Finance was hornored to do in its first steps to be the trustworthy accompanier of the central coastal city.
 Prudential Finance has cooperated with the Da Nang Association for Promoting Education to donate 50 bicycles to disadvantaged students in the city. By Minh Khoi
According to Mr. Chakrabarty, the bicycle handover is aligned with Prudential Finance’s commitment to care for the community as stated in the company’s business philosophy: “Be the best company rather than the most profitable”. The philosophy has been implemented by Prudential Finance for many years through proactively taking part in many CSR activities such as “Prudential - Good Essay, Good Writing” competition, Vo Truong Toan Awards, Tran Van On Awards, Pru-Volunteer, among others.

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