Vietnam's Agency of Performing Arts has instructed Da Nang authorities to issue a fine to a model for wearing an "offensive" dress at an event in the central city last week.
Phuong Mai (C) taking photos with guests at the event. Photo credit: Zing News
“I have asked Da Nang Department of Culture, Sports and Tourism to form a board to consider measures against model Phuong Mai for wearing the offensive clothes,” said the agency director Nguyen Dang Chuong.
The 26-year-old model, also a host of many concerts and fashion shows, attended the event in Da Nang on April 23, together with many businesspeople and celebrities.
Photos of her in the dress were later spread on the Internet, prompting culture officials to take action.
Mai’s representative said she got the dress two months before the event from designer Hoang Minh Ha and that the dress was appropriate for the event.
She was proud to wear a dress that honored her body and felt confident in it, the rep added.
In 2014, singer Huong Tram was punished with a three-month ban in Hanoi and fined VND10 million (US$448) after pictures of her in a revealing dress went viral.
Vietnam has recently updated regulations to punish scantily-clad models and artists.
A new controversial rule, which will take effect on May 15, will ban models and winners of beauty contests from taking nude photos or with “offensive clothes that expose sensitive body parts” and publishing them online. Those violating the rule will face working ban and have their beauty titles stripped.
Many artists fear that such restrictions may infringe on both personal and artistic freedom.