Vietnamese fashion show organizer to hold event on Paris river

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UK-based Vietnamese model and fashion show organizer Jessica Minh Anh will hold a fashion show on the Seine river in Paris at the end of this month.

The J Summer Fashion show on July 30 will be held on the river's giant glass boat, Le Jean Bruel, as it cruises past architectural icons like the Eiffel Tower, Notre Dame, Louvre, Grand Palais des Champs Elysees.

A 60-meter-long catwalk would be used to show off the creations of some major fashion houses from the US, UAE, France, Austria, Spain, Poland, the Philippines, and Malaysia, Anh's company, J Model Management, said in a press release.

Designer Hoang Hai has been invited to represent Vietnam at the event, to have his works showcased at a Minh Anh show for the second time.

[Hoang Hai's] designs have captured my attention for quite some time now," Anh said in the release.

"I would like to support his ambition of expanding the brand abroad."

The event will also be attended by influential figures from various industries, ambassadors of 15 countries, and international journalists.

Guests will be seated facing the glass windows surrounding the boat, getting an illusion that the models are walking on water.

British fashion leader Paul Costelloe said he is confident about the success of the show.

"I am definitely amazed by Jessica's creativity and determination to break international boundaries at another spectacular location. Her bold and beautiful shows redefine the modern standard."

Anh has successfully organized events at the unlikeliest venues. There was the world's highest fashion show last March on the Petronas twin towers' Skybridge in Kuala Lumpur, Malaysia, and the first ever fashion show on the Tower Bridge in London, the UK, last October.

The British press has named her an icon of the new multitalented generation. Her shows have been covered by the BBC, ITV, Fashion One TV, The Independent, ELLE, Marie Claire, and Tatler besides many other media outlets in 15 countries.

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