After being cancelled last year, Vietnam Idol is back and promises to rock the country once again this July.
When it was first launched in Vietnam in 2007, with Phuong Vy as the winner, the reality show drew a lot of attention from local viewers who loved its humor and competitive edge. Its popularity grew with the second season when the number of auditionees increased from 6,000 to 13,000.
Due to complications with copyright and broadcast time, Vietnam Idol was cancelled last year. The third season, due to start in July, will have a new producer, organizers and will be aired on a different channel.
The television channel, VTV6, has the airing rights this year, instead of Ho Chi Minh City Television (HTV), and will be organizing the show along with Dong Tay Promotion as the new producer.
According to a BHD representative, the show is such a hit because it appeals to young viewers who dream of becoming famous pop stars. Pursuing your dreams is always seen as positive and should be encouraged, the representative added.
This year, the format has changed slightly. Short video clips narrating contestants' lives and difficulties, unlike previous seasons, will be aired daily on VTV6 so the audience can feel closer to their favorite contestants.
The results' shows will go on for 30 minutes, longer than previous seasons, and the winner will receive prize money of US$20,000, plus a year-long record contract.
Registration for the competition takes place from June 25 in Da Nang, July 1 in Hanoi, July 11 in Can Tho City and July 19 in HCMC. Contestants aged between 16 and 30 can take part in auditions from June 27 to July 25 in the relevant city. One hundred participants will go through to the next round where 16 finalists will be chosen.
As usual, TV viewers' text messages and the jury's remarks will decide the top ten for the gala round. Each week, the contestant with the lowest amount of votes will be eliminated from the competition. According to BHD Company, Vietnam Idol 2010 will comprise of 17 episodes aired on VTV6.