An unauthorized lingerie show at the annual Leggy Night in Ho Chi Minh City on May 20 that authorities have also slammed as "inappropriate"
Ho Chi Minh City cultural authorities have slapped fines of VND35 million (US$1,666) on the organizer of a fashion show that featured women models parading in undergarments and adverts for a liquor company, both without obtaining permission.
The display of lingerie at Venus Modeling Company's annual Leggy Night show was "inappropriate" and not authorized, the Department of Culture, Sports and Tourism has said.
The show was held early this month and cost VND7 billion (US$333,333). Vietnam's 2012 annual income per capita was $1,555.
Vo Trong Nam, deputy director of the department, told Tuoi Tre newspaper that Venus had "deliberately" repeated several violations.
He said his department has proposed that Venus Company's business license be suspended or revoked.
"The authorities are also considering what penalty to slap on the women models in the next few days," Nam said Tuesday.
Before the show the company had been ordered to change its invitation cards since it carried the photos of 19 half-nude models, which the department said was "not appropriate" in Vietnam.
The modified invitation carried the logo of the liquor company, which is the show's sponsor, without authorities' approval, Nam said, though it is not clear why the authorities allowed it to be given out.
The company was also found illegally plugging the liquor company with a poster in which models hold wine glasses with its logo.
One of the most popular fashion events in Vietnam, "Leggy Night" this year saw the participation of models from other countries like Thailand and South Korea.
But it was criticized for imitating lingerie shows held by the US-owned Victoria's Secret and being poorly organized with a badly designed stage and poor collections.
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