Despite the large number of movie goers rushing to theaters during the Tet (Lunar New Year) holiday, few Vietnamese producers had big smiles on their faces.
Their movies had failed to earn the fortune they were hoping for, with ticket sales much slower than the same holiday last year.
Kicking off over two weeks earlier than the holiday season in mid-February, Cong chua teen va ngu ho tuong (Teenage girl and five bodyguards), Khi yeu dung quay dau lai (Love means never turning back), Nhung nu hon ruc ro (Resplendent kisses), and Nhat ky Bach Tuyet (Snow Whiteââ‚¬â„¢s diary) sought to celebrate love and friendship and offer joy and comic relief to audiences.
Then there were musicals, thrillers, horror movies and films with titillating scenes.
But ticket sales belied expectations in a huge way with gross box office takings of VND25 billion (US$1.3 million) in total, just as much as the sales for last yearââ‚¬â„¢s box office hit Giai cuu than chet (Hot Kiss 2).
Cong chua teen va ngu ho tuong (Teenage girl and five bodyguards), this Tet holidayââ‚¬â„¢s highest grossing film, has earned nearly VND10 billion ($525,000) nationwide, its producer said. The movie features at least a dozen big names in the local showbiz industry and has an inspiring story line.
The musical Nhung nu hon ruc ro (Resplendent kisses) has grabbed second place in the box office charts, together with the ghostly drama Khi yeu dung quay dau lai (Love means never turning back).
Nhat ky Bach Tuyet (Snow Whiteââ‚¬â„¢s diary) is at the bottom this season.
Among the reasons attributed to the slow season is that the market has been overwhelmed this season with Hollywood blockbusters like ââ‚¬Å“Avatarââ‚¬. Critics also point out that last yearââ‚¬â„¢s films were of better quality than this yearââ‚¬â„¢s holiday releases.
Reported by Thuy Nhien