Local cinema operator Megastar said it will add three new 3D screens to its theatres in March following the success of 3D blockbuster film Avatar in Vietnam.
The new screens, two in Ho Chi Minh City and one in Hanoi, will bring the total number of 3D screens used by Megastar to five. No other cinema operator in the country has screens with the capacity to show 3D movies.
Megastar, a venture between local publishing company Phuong Nam and Envoy Media Partners from British Virgin Islands, opened the first two 3D screens in November last year, just a few weeks ahead of the premiere of Avatar. Each screen costs US$300,000, the company said.
Brian Hall, Megastar Chairman, said his company would show around 10 more 3D movies through the end of this year, with Tim Burtonââ‚¬â„¢s Alice in Wonderland opening on March 12.
Although 3D cinema was not a new trend, it only grew strong in the past few months. More than half of Avatarââ‚¬â„¢s global ticket sales came from 3D theatres, he said.
The film by James Cameron, who has directed previous blockbusters like The Terminator and Titanic, also broke local box office records in its three week run here, earning $1.4 million from ticket sales nationwide. All 3D tickets to the film were bought weeks in advance and theaters had to add an extra showtime at 7:30 a.m.
Source: TBKTSG Online