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The Italian festival 2010, held in celebration of Italian national day,  will run until the middle of July in Ho Chi Minh City.

The event is organized by the Italian Trade Commission and the Italian embassy in Vietnam.

It aims to "shed light on Italian technology and skills which are, in a way, a part of the culture. It will allow the Vietnamese public to access Italian products and style." Marco Saladini, director of the Italian Trade Commission said.

The Italian festival 2010 kicked off with a wine fair on June 18 at the Sofitel Saigon Plaza where 11 wine producers from Italy, France and Spain showcased their products. This was followed by the Lavazza barista competition which took place on June 20 and 21.

On July 3, the festival sees the Caravelle hotel promoting Italian tile production and the "Made in Italy" brand in Vietnam. "Living well is a choice which should start at home. Italian interior design and technology is an aspect of our lifestyle that should not be overlooked," Saladini said.

The festival will continue with the launch and usage training of a new series of energy saving Ariston Thermo products in Da Nang and Hoi An. (Ariston is an Italian heating and water company).

The final event in mid-July will be the Fiordelsi food festival that celebrates Italian cuisine, one of the main aspects of the lifestyle. The event will offer an insight into the taste of Italy and give an introduction to Italian food by an Italian food expert.

For more information about the Italian festival 2010, please call 0979 710 079.

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