Nearly 100 international performers will gather at the imperial citadel in Hanoi for the first international music festival in the capitol's history from October 2- 4.

The Monsoon Music Festival will run from 4-11pm on each of the three days.

The event was jointly-organized by the Ministry of Culture, the municipal People’s Committee, a number of Vietnamese artists and a number of expat cultural organizations in the country.

Artists from throughout Europe and Asia will perform a number of contemporary musical genres.

Monsoon's director, Quoc Trung, said that the organizers don't consider profit a priority. Instead, he said, they hope to change in both musical tastes and lifestyles of Vietnamese youth.

Promotional materials for the event encourage attendees not to litter.

Around 10,000 tickets were sold at quite a soft price of VND 80,000 (US $3,78).

The opening night of the event will be broadcast live on national television.