Busy parents in Vietnam's capital city are paying firms between US$300 to $800 to organize their children's birthday party.
The new service is offered by approximately 20 media firms in the city and more than 40 groups of business students, news website VnExpress reported on Sunday.
Parents are aware of these services from various parental forums and websites.
Dang Van Von, a business administrator of such a firm, said that the company receives more than ten contracts every month.
Von said the number of orders increases on Children's Day on June 1 and during the mid-Autumn festival, in which parents who know each other will throw joint parties for their children.
The organizers cover every aspect from party design, invitation cards, foods, drink, games, venue and musical instruments if ordered.
They meet with the parents to set up plans for the party and finalize the details according to budget requirements.
If the parents can handle foods and drink, and don't need to rent a space, the fee is around VND1.5 million ($73).
The fee includes a cameraman, VND1 million for the emcee, VND100,000 for a canvas with suitable decorations, and money to purchase gift bags for the children that attend the party.
Entertainment acts are an extra fee. A monkey or magician, for example, runs about VND1.5-2 million additional.
Dang Hong Vu, a father in Hanoi, has launched such a party for his daughter Vodka.
The girl enjoyed it so much she constantly talks about her birthday.
"When would my birthday come again?" the girl would say, quoted by Vu.
"Please make it like the previous time. All my friends loved it," she said.
The organizers also provide make-up to paint the faces of the children to look like Superman, Cinderella, a rabbit or other cartoon icons.
Pham Ngoc Duc, director of a media firm that receives 20 party contracts a month, said the service is not for money but to expand the business of the company and promote its image.
Duc said profit from the new service only accounts for two percent of the company's total profit.