The film Canh dong bat tan (Floating lives), an adaptation of a controversial novel of the same name, has generated unexpectedly high sales, according to its producer.
BHD (Viet Media Corp.) and Viet Film Studio invested a total of VND6 billion (US$307,850) in the film-three days after its national release, it had already grossed VND3.3 billion ($169,317) in sales.
Experts said that ticket sales so far are almost equal to past Vietnamese box office hits. Nguyen Phan Quang Binh's film has proven a remarkable success, considering it was screened in autumn - a relative low-season for films here.
In an interview with Lao Dong, BHD said they didn't expect audiences would turn out in such numbers for the film.
Adapted from a highly acclaimed novel of the same name by Nguyen Ngoc Tu, the film tells the story of a single father left to raise his daughter and son in the Mekong Delta. The man has lost his faith in love when Suong, a prostitute, steps into his life.
The film was screened and nominated for the New Currents category at South Korea's Pusan International Film Festival early this month.